A cookie is a small piece of data that a website stores on a user’s computer. The cookie is a string of data in machine language (“basic language”). These are therefore small data streams that are stored on the User’s computer when accessing a site or parts of it. The cookie, more commonly referred to as “Web Cookie” or “Tracking Cookie” is a small text file sent by a Web server, which is the computer on which the visited Website is running, to the User’s browser. (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) and stored on the hard disk (hard disk) of the User’s personal computer. It is an identity card against the Site that sends it and does not contain viruses. If you open the relative folder, you will see a list of small streams all of about 1k in size except for the slightly larger index file. They are all very small streams and should never create any problem in the User’s disk space. Being simple text streams they cannot transmit viruses and if we examine the names of cookies we can see that they always report references to the names of the sites that have been visited previously. The use of the information collected through cookies such as, for example, the connectivity server where the User is registered, the type of browser used, the click-throughs made by the User on any banners, is limited to customization and to the recognition of the satisfaction of the services available on the Site, also of an advertising nature. Cookies are often mistakenly considered to be real programs and this generates incorrect beliefs. In reality they are simple blocks of data, unable by themselves to perform any action on the computer. In particular, they cannot be spyware or viruses. Nevertheless, cookies from some sites are classified as spyware by many anti-spyware products because they make it possible to identify the User.
Through the use of these cookies it is possible for us to facilitate the navigation of the User within the Site, for example by remembering the data provided by the User when filling in forms on the Site (so-called user input cookies), to recognize the User after who has logged in to the Site (so-called authentication cookie), to customize the interface of the Site based on the preferences indicated by the User, etc. These cookies do not require the acquisition of a prior and express consent of the User as they are strictly necessary to provide the service requested by the Site User. The other types of cookies are: Analytical cookies Analytical cookies are used to better understand how visitors use the Website, to understand what works or not, to optimize and improve the Site and to ensure that the Site is always interesting and relevant. The data obtained include the web pages visited, the exit and entry pages, the type of platform, information on date and time and data such as the number of clicks on a specific page, mouse movements, scrolling, search words and texts inserted during the use of the Site. Analytical cookies are also integrated for online advertising campaigns, to find out how Users interact with a Website, for example on-line sales, after viewing an advertisement also on Third-party websites. Commercial cookies Commercial cookies are used to show the advertisements of a site on other websites. This activity is called “retargeting” and varies according to the User’s actions on the Commercial Website, such as the destinations you are looking for, the structures that are displayed and the prices that have been shown. Cookies from social networks Some cookies may be registered when you visit the site, using the features of the social networks present on this. These cookies allow the User to let other people know both the content of the Site and its opinion on it. This is the case with the “Share” or “Like” options, such as the “Facebook”, “Twitter”, “LinkedIn”, “Viadeo”, etc. If you decide to use these options and more generally, if you decide to visit the Site, remaining connected to a social network, these cookies could communicate to the social networks in question the information concerning the User’s browsing on the Site. These information could be used for commercial or advertising purposes. The “web beacons”
Bros uses the types of cookies presented in order to: count the unique visitors of a web page or a service; elaborate aggregate statistics also regarding the functioning of its sites and services; collect data on traffic and the interaction of Users on the Website to identify trends and to estimate our audience; improve the performance of your site by making your searches faster; improve the User’s browsing experience by suggesting the best products and promotions based on navigation; memorize information on Users’ preferences and therefore personalize the Website according to the specific interests of Users; send personalized offers based on the User’s consumption habits, also thanks to the monitoring of his browsing on the Site; record the User’s consumption preferences in view of specific and targeted commercial and advertising initiatives; prevent the same advertising messages from being displayed repeatedly; memorize the products selected and inserted previously in the User’s cart; speed up searches; recognize the computer when the User returns to use the Website again; adapt the presentation of the Website to the display preferences of the User’s device (screen resolution, system used, etc.); adopted security measures, for example when the User will connect again to a content or service after a certain period of time.
Microsoft Windows Explorer: https://support.microsoft.com/it-it/help/17442/windows-internet-explorer-delete-manage-cookies
If the User does not want to receive Google Analytics cookies, he can do so by going to the page: https://tools.google.com/dlpage/gaoptout/ If the User wants to learn more about Google Analytics cookies, he can visit http://www.google.com/intl/it/analytics/ If the User wants to learn more about cookies in general, he can visit http://www.allaboutcookies.org
Below, as an example, the procedure to be implemented for any cookie removals with the Google Chrome browser:
1) Click on the Chrome menu in the browser tool bar;
2) Select “Settings”;
3) Click on “Show advanced settings”;
4) In the “Privacy” section, click on the “Content settings” button;
5) In the “Cookies” section, you can change the following cookie settings:
– “Store local data only until the browser is closed”;
– “Prevent sites from setting data”;
– “Block third-party cookies and site data”;
– Clicking on “All cookies and site data” opens the “Cookies and site data” dialog box:
– To delete all cookies, click on “Remove all” in the upper right part of the dialog box;
– To delete a specific cookie, place the mouse pointer over the site that generated the cookie, then click on the X displayed in the right corner.
Use of other websites.
You can always disable cookies on your browser by following the instructions provided above. Below is a description of the cookies used by Bros and that the User, in the manner specified above, has the option, according to his will, to store them or to deny their use.
Cookie Provenance – It is used to optimize navigation and offers for the user
CookiesOk – Cookies for the acceptance of site Cookies rules bv_aff_camp_segm Technician – Cookie for user order and traffic control
bv_aff_idproven Technician – Cookie for navigation control and user order
bv_customer Technical – Cookie for navigation control and user order
contact Technical – Cookie for user access in your private area first_login Technician – This cookie is used to display different input layers l
Layer_Technical control – This cookie is used to display different input layers
visto_layer_LOG Technician – This cookie is used to display different input layers
utmz GoogleAnalytics – This cookie keeps track of traffic and exploration origins
utma GoogleAnalytics – This cookie uniquely identifies visitors ga GoogleAnalytics – This cookie uniquely identifies visitors session
Session – Web session cookies
hjClosedSurveyInvites Hotjar – Third Parties
hjDonePolls Hotjar – Third Party
hjMinimizedPolls Hotjar – Third Party
hjDoneTestersWidgets Hotjar – Third Party hjMinimizedTestersWidgets Hotjar – Third Party hjIncludedInSample Hotjar – Third Parties hjShownFeedbackMessage Hotjar – Third Parties